2020欧洲杯投注开户

The Guide to Sales Enablement

by Serai Schueller, December 30, 2019

Selling is hard. The roller coaster of wins and rejections alone is enough to make the most seasoned sales professional consider running for the door. But ups and downs aside, there’s a lot of “stuff” standing between a salesperson and their sale. Competition is fierce. There’s internal dynamics to navigate. And with zillions of channels and touchpoints, sales has to work extra hard to shape positive and consistent buyer experiences. Plus, they have to communicate really2020欧洲杯投注开户 well. They must tell their brand’s story using content that’s compelling, convincing, and relevant to buyers at each and every stage in the customer’s journey. It’s no easy feat, especially if marketing and sales teams aren’t totally aligned.

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Widen’s 2019 Year in Review

by Jake Athey, December 19, 2019

It’s great when hard work, a commitment to excellence, and a passion for people all pay off. Especially when you’re having fun doing it! As we look back over the past year, we can see all the ways that our company, our customers, and the Widen Collective community have grown. What an exceptional year we had in 2019!

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Topics: Culture & Company, Announcements

Choose the Right Sales Enablement Tool for Your Team

by Serai Schueller, December 16, 2019

2020欧洲杯投注开户Selling is a lot more complex than it used to be. Gone are the days when a little wit, a few product samples, and a firm handshake would close the deal. Sellers today need more. They need marketing materials and content to help them communicate and win the attention and trust of buyers. They need to “make the sale,” but do it in a way that upholds the integrity and image of the brand they represent. And they need to move fast. They need 24/7, on-demand access to the latest marketing brochures, demo videos, one pagers, sales decks, and more. 

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The Widen Brand Management Maturity Model: Your Path to Greater ROI

by Jake Athey, December 11, 2019

Whether you’ve been using the Widen Collective® for months or years, you might wonder: How are we doing?

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Topics: DAM, Brand management2020欧洲杯投注开户

Using Metadata to Preserve the History of the Boston Ballet

by Molly Hamm, December 9, 2019

For over fifty years the Boston Ballet has brought internationally-acclaimed performances, world-class education programs, and valuable community initiatives to the Boston area. Their rich and interesting history is reflected across photographs, posters, brochures, news articles, and other artifacts. 

As the webmaster at the Boston Ballet, Michaela Donnelly manages this archive and administers their digital asset management (DAM) system. At the 2019 Widen Summit, she shared how she uses the Widen Collective® to preserve and protect the Boston Ballet’s long-standing history.

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Topics: Widen Summit, Customer Stories

Our Path to Building Accessible Software for All Users

by Molly Hamm, December 5, 2019

Empathy is central to Widen’s values and culture. It is reflected in our respect for teammates, our exceptional customer service, and our commitment to employing people with developmental disabilities2020欧洲杯投注开户. Our CEO, Matthew Gonnering, speaks about the importance of empathy in business, in his .

So our interest in building software that’s accessible to all users is a natural extension of our mindset around empathy and inclusion. We’d like to share where we are in our effort to meet accessibility standards across our digital asset management (DAM) platform, the Widen Collective®.

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Topics: Product Updates, Widen Collective

Widen Named a “Strong Performer” by Independent Research Firm in 2019 Digital Asset Management for Customer Experience Report

by Widen Marketing, December 3, 2019

Widen was named a “Strong Performer” in The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2019. The report evaluated the 14 most significant digital asset management (DAM) vendors against 28 criteria grouped into three categories: current offering, strategy, and market presence. Widen was recognized for its solid usability, good workflow capabilities, and strong brand portal creation capabilities.

“Widen's strengths include strong brand portal creation capabilities and solid overall platform usability,” said the report. “These are key capabilities that democratize the DAM solution beyond traditional power users or creatives and make it a more meaningful system for business users.”
Forrester also cited Widen’s “good workflow capabilities” and noted that Widen’s “DAM-manager-as-a-service” offering is unique. According to Forrester, “Customer references noted that the UI was ‘great and intuitive.’” In addition to earning the highest possible score in the usability and user interface criterion, Widen scored the highest possible ranking in the delivery model criterion.

2020欧洲杯投注开户Widen believes that it has advanced its DAM offering by:

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Topics: Announcements

Brand Assets and How to Get the Most Out of Them

by Nina Brakel-Schutt, December 2, 2019

Your company’s brand is the culmination of every experience a person has with your organization. It tells the world who your company is, and what you do. It is a differentiator that identifies your products or services as distinct from others in your market. And it’s a compass for making business decisions. 

A range of elements — both tangible and intangible — contribute to a brand, including tone, voice, and visual design. And each of these elements are thoughtfully and strategically developed over time, using brand assets. 

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Topics: Brand management2020欧洲杯投注开户

Introducing Widen Design Services

by Widen Marketing, November 26, 2019

Visual aesthetics matter. Within , users have already made a decision about your website. The same goes for your digital asset management (DAM) system. That’s why we’re excited to announce the launch of Widen design services. This new service offering helps organizations elevate their DAM sites with engaging design that enhances user experience and drives user adoption. 

While it’s easy to see the importance that design plays in user adoption, it can often be hard to prioritize it when you’re balancing everything else that comes with launching or relaunching a DAM system. With design services, customers partner with the Widen team to create inspiring and informative on-brand designs aimed at giving users a memorable DAM experience. 

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Topics: Creative, Announcements2020欧洲杯投注开户

The Importance of Image Management

by Molly Hamm, November 25, 2019

Today’s brands run on imagery: logos, company photos, product imagery, social media assets, and more. Together, they tell a unique story about a company’s products and services.

Without these images, this story is a lot harder to tell. That’s why it’s critical to store all of these visual brand assets in a secure and central location.

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Topics: Photography2020欧洲杯投注开户

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Widen Wins!

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Widen Named Software Company of the Year in SIIA CODiE Awards

 

2020 Connectivity Report

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Read this report to learn about the value of visual design in a connected marketing world.

 

Gain the competitive edge

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Read this guide to learn how to elevate your brand management to win with customer experience.

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